Jaeden John

Computational Industrialist

20 years old. San Diego.

I design across graphic, UI/UX, industrial, brand narrative, and creative direction. AI, generative design, and rapid prototyping are core materials in my process. Joy is the operating principle that governs the pace, and it is embedded in every product I produce.

Junior designer at APG Partners. Co-founder of WOLF.


TALUS Industrial Design Play the World Spatial + Brand
SPRAY In Progress
Product Design

Adobe Suite Sketch Mobbin Cosmos Variant.ui Vizcom Midjourney DALL-E SolidWorks Blender Claude Rork GitHub Vercel Wispr Flow

APG Partners Junior Designer
WOLF Co-founder
San Diego State University Mechanical Engineering
© 2026 Jaeden John 🦈
TALUS adaptive shelter system deployed in alpine blizzard conditions

TALUS

Industrial Design

TypeConcept Study
DisciplineIndustrial Design
ContextSingle-person alpine bivouac shelter extending Arc'teryx into architecture
StatusConcept

TALUS is a single-person alpine bivouac shelter designed as a speculative extension of the Arc'teryx product line into emergency alpine architecture. The brief was direct: design a shelter that a climber can deploy alone, above treeline, in conditions where existing options fail or weigh too much to justify carrying. Arc'teryx builds the most technically advanced alpine apparel on the market. No equivalent exists in shelter. TALUS addresses that gap.

The structure uses five composite ribs arranged in a catenary-tension geometry. A single-piece Gore-Tex Pro membrane wraps the frame, self-stabilizing under wind load without requiring guy lines or external anchors. Each rib carries load in tension rather than compression, which gives the form its distinctive taut curvature and allows deployment in under ninety seconds with gloved hands.

TALUS shelter structure in studio

The form language departs from conventional geodesic tent design. Standard alpine shelters rely on triangulated pole systems that produce faceted, geometric surfaces. TALUS uses tensioned catenary curves, the natural shape that forms when flexible material suspends between fixed points under tension. The result reads as grown rather than assembled. The visual effect sits between a leaf vein structure and a whale ribcage. This is deliberate. Arc'teryx has spent decades refining organic, articulated patterning in its apparel. TALUS translates that same formal logic from garment to architecture.

Material selection follows Arc'teryx's existing supply chain relationships. The membrane is three-layer Gore-Tex Pro, the same construction used in the Alpha SV jacket. The ribs are thermoformed ALUULA composite, a material Arc'teryx already employs in its pack line. Seam construction uses micro-seam tape at 50% reduced width compared to industry standard. Every component has a precedent within the existing Arc'teryx manufacturing pipeline. This is not speculative material science. It is speculative product architecture using proven materials.

ALUULA composite rib frame detail

The window system uses a three-layer adaptive panel. The outer layer is an opaque weather panel for storm conditions. The middle layer is mesh ventilation. The inner layer is clear visibility glass. The user configures the window for conditions by rolling or unrolling individual layers. Entry is through a single curved WaterTight zipper that follows the membrane's tension lines. The opening is tall enough to step into rather than crawl through.

The full assembly compresses into a 2.8-liter stuff sack. Packed weight is 1.85 kilograms. Floor area is 2.1 square meters. Peak interior height is 95 centimeters. Wind rating is 120 kilometers per hour. Operating temperature range spans negative 30 to positive 15 degrees Celsius. Every decision in the design reduces to the same question: in a self-rescue scenario above treeline, what is the minimum viable shelter that a single person can carry, deploy, and trust.

TALUS shelter deployed in alpine conditions

The system is modular. The core unit is a one-person bivouac. A link module connects two core units for two-person expeditions. A vestibule module adds gear storage. Units cluster organically rather than stacking as identical boxes. The modularity follows the same logic as Arc'teryx's layering system in apparel: each piece functions independently, and each piece functions better in combination.

TALUS occupies a category that does not currently exist. No premium technical apparel brand manufactures expedition shelters. The climber who owns an Alpha SV, Beta AR, Atom LT, and Cerium currently relies on shelter from brands that do not share the same engineering standards. TALUS closes that gap. Same material science. Same manufacturing precision. Same brand.

Weight1.85 kg
Packed Size45 × 12 × 12 cm
Floor Area2.1 m²
Peak Height95 cm
Wind Rating120 km/h
Temp Range−30°C to +15°C
Setup Time< 90 seconds
MembraneGore-Tex Pro (3-layer)
FrameALUULA Composite (5 ribs)
EntryWaterTight™ Arc Zipper
Play the World Paris: hidden courtyard pitch framed by Haussmann facades with Eiffel Tower visible above

Play the World

Spatial Design + Brand Strategy

TypeConcept Study
DisciplineSpatial Design + Brand Strategy
ContextFour permanent soccer pitch installations for Adidas, timed to the 2026 World Cup
StatusConcept

Play the World is a global brand campaign and architectural initiative designed for Adidas. The concept proposes four permanent soccer pitch installations embedded within the urban fabric of four cities: New York, Paris, Cairo, and Munich. Each space responds to the cultural, historical, and material identity of its host city while maintaining a unified brand narrative. These are not pop-up activations. They are permanent contributions to their cities, designed to host thousands of games and outlast the tournament that launches them.

The campaign originates from a specific experience. Playing soccer within a monastery courtyard in Venice, Italy demonstrated how the sport operates as a universal social infrastructure. A ball, a flat surface, and two or more people. The game needs almost nothing to exist, yet it produces immediate community. Play the World scales that observation to a global brand strategy timed to the 2026 FIFA World Cup.

Play the World campaign overview

New York receives "The Grid." The city's identity is vertical density and democratic public space. The installation is a rooftop pitch structure spanning between buildings, suspended above the street grid. The field exists in the sky, visible from below, accessible from adjacent buildings. The architectural language references New York's industrial steel infrastructure while the elevated position reframes the city itself as the stadium. Every spectator seat has a skyline behind it.

Cairo receives "The Apex." Three interlocking glass and steel triangular volumes arrange to form the Adidas three-stripe mark when viewed from above. From ground level, the structure reads as a crystalline pyramid in dialogue with the Giza Plateau. The pitch sits below ground level. Visitors descend into the space. Climate control maintains playable conditions year-round. The material palette is structural glass, brushed steel, and Egyptian limestone at the base.

The Apex installation on the Giza Plateau

Paris receives "The Light." The city's architectural identity is defined by limestone, golden-hour illumination, and the Seine. The installation is a structure of mirrored and luminous panels along the riverbank, functioning simultaneously as a soccer facility and a light sculpture. The building shifts appearance throughout the day as ambient light changes. The pitch interior receives natural light filtered through layered glass panels that cast moving color across the field surface.

Munich receives "The Home." Adidas was founded in Herzogenaurach, thirty minutes from Munich. This installation is a homecoming. The structure references German industrial heritage through exposed steel and engineered timber, but the interior is warm. Three massive interlocking stripe volumes rise from the ground, and visitors enter through the negative space between them. The materials will age. The steel will patina. The timber will weather. The pitch will host generations. This is a monument to where Adidas began and a statement about where it intends to go.

The Home installation in Munich

The campaign positions Adidas as an infrastructural brand rather than a sponsorship brand. Nike focuses on individual athlete endorsement and product performance. Play the World positions Adidas as the company that builds the places where sport happens. The distinction is strategic. Sponsorship is temporary. Infrastructure is permanent. A building that hosts community soccer for fifty years produces more brand equity than any single athlete contract.

The World Cup provides the launch window but does not define the lifespan. Pre-tournament activation includes architectural renders released as hero content and a documentary series following construction. During the tournament, all four spaces open with athlete appearances and community matches broadcast live. Post-tournament, the spaces transition to permanent community programming: youth leagues, training sessions, tournaments. The activation ends. The architecture remains.

New York"The Grid" — Elevated rooftop pitch. Industrial steel, glass. 200 spectators.
Cairo"The Apex" — Subterranean glass pyramid pitch. Structural glass, steel, limestone. 350 spectators.
Paris"The Light" — Riverbank luminous pitch pavilion. Mirrored panels, glass, steel. 250 spectators.
Munich"The Home" — Industrial heritage pitch hall. Exposed steel, engineered timber. 300 spectators.